Zoe Haseman is the Infrastructure Head of Sustainability for EQT. In this episode, she joins Jenn to discuss why this moment calls for proving sustainability's value rather than talking about it, how to build relationships that embed change in portfolio companies, and why keeping things simple often delivers the best results.
Focus on Outcomes
Companies know sustainability can drive value creation. Now is the time to demonstrate it through action. This means identifying two or three material areas where sustainability creates commercial advantage, setting clear targets, and getting on with the work. When sustainability professionals spend less time on stages and more time delivering proof points, the results speak for themselves.
Meet Stakeholders Where They Are
Successful sustainability integration starts with understanding each company's context, motivations, and constraints. This means building trust, through relationship building, and co-creating a shared vision. The most effective approach involves identifying one transformational sustainability target that can serve as a commercial differentiator at exit, ensuring companies succeed even without ongoing support.
Keep It Simple
Sustainability is vast and filled with jargon that alienates people who don't live and breathe it daily. Keeping plans focused, language accessible, and celebrating progress builds momentum far more effectively than producing report cards. When sustainability feels approachable rather than overwhelming, teams are far more likely to deliver the outcomes that create value.